मुख्य सामग्री पर जाएँ

Prof. Debashish Kundu

Prof. Debashish Kundu

Faculty

Professor

Ph.D., AMU

Areas of work

  • Marketing
  • Rural marketing
  • Social enterprise

Contact

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About

Prof. Debashish Kundu works on how producer collectives and social enterprises reach rural markets. With about 27 years in teaching, research and practice, Kundu brings field experience from Bihar and eastern India into the classroom and supervises students' field work and summer projects.

At DMI, Kundu teaches Marketing Management and Rural and Social Marketing in the PGDM in Development Management, and leads management development programmes for government departments, banks and NGOs. Current research looks at marketing and rural marketing, often with state agencies and civil-society partners.

Education

  1. Ph.D. Commerce, Aligarh Muslim University (2003)
  2. M.B.A. (Marketing), Aligarh Muslim University (1996)

Experience

  1. 2016–presentProfessor, DMI Patna
  2. 2011–2016Associate Professor, DMI Patna
  3. 1997–2004Senior Manager, Amul (GCMMF)

Teaching

  • Marketing Management
  • Rural and Social Marketing
  • Consumer Behaviour

Publications

  1. Kundu, D. (2025). “Rethinking marketing in Bihar”. World Development.
  2. Kundu, D. and co-authors (2023). “Evidence on rural marketing in Bihar”. Journal of Development Studies.
  3. Kundu, D. and co-authors (2021). “Institutions for social enterprise in Bihar”. Vikalpa.
  • Director

    Prof. Debiprasad Mishra

    Fellow, IIM Ahmedabad

    • Organisation design
    • Public systems management
  • Dean (Academics)

    Prof. Shankar Purbey

    Ph.D., IIT Dhanbad

    • Operations management
    • Supply chains for agriculture
  • Professor

    Prof. Surya Bhushan

    Ph.D., JNU

    • Development economics
    • Rural non-farm employment

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